Fat Sully’s

Atomic Provisions approached us for an updated logotype for one of their companies, Fat Sully’s.

Prior to beginning the job, we noted just how many assets were in use across all three brands (Denver Biscuit Company, Atomic Cowboy, Fat Sully’s).

So, we did a brand audit, field studies, qualitative and quantitative research to determine customer profiles, developed entity position maps based on competitive analysis on over 150 similar brands, creative directional recommendations for voice and tone, design values, and explored new branding/consolidation, and compressed over 600 pages of data to help Atomic Provisions begin a new leg of marketing. 


Art Direction  ·  Branding  ·  Logo · Icons · UX · Qualitative Research · Quantitative Research · Field Studies · Competitive Analysis · Customer Profiles · Entity Position Maps · Brand Style Guides · Photography · Project Management

A Couple Initial Thoughts

As The Brand Grew…


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